Nine campaign types
From in-person and virtual events to POCs, partner recruitment and customer workshops. In-person events also take a format: roundtable, conference, roadshow or dinner.
Marketing & PR
Partner marketing campaigns tied to pipeline and revenue
Plan, approve and measure partner campaigns, from events and digital marketing to POCs and training. See the pipeline each one sourced or influenced.
Campaigns in Channlworks give vendors and partners one place to run co-marketing. Create a campaign with its type, budget, dates and expected outcomes, send it for approval, link the deals it touched and fund it with an MDF request. Sourced pipeline, influenced pipeline and won revenue roll up on every campaign and across the program.
Nine campaign typesDeal attributionApproval workflowMDF funding
IntelligenceDiscoveryManagementHearth Well SupplyJ
Campaigns
DashboardAllActivePending ApprovalDraft
Sourced pipeline
$486k
14 deals
Influenced pipeline
$1.2M
31 deals
Won revenue
$318k
9 deals
| Campaign | Type | Budget | Status |
|---|---|---|---|
| EMEA partner roadshow | In-Person Event | $24,000 | Active |
| Cloud migration webinar | Virtual Event | $6,500 | Pending Approval |
| Security POC accelerator | POC / Demo | $15,000 | Active |
| Q1 partner recruitment | Partner Recruitment | $9,000 | Completed |
Capabilities
Run partner marketing like a pipeline program
Every campaign carries its budget, approval state, linked deals and outcomes, so marketing and partner teams report on the same numbers.
Budget, dates and outcomes
Set the budget, currency, dates and location. Add the outcomes you expect, measured as a count, a currency amount or a percentage.
Approval before it goes live
Campaigns move from draft to pending approval to active. The approver can approve or reject. Completed or cancelled campaigns are locked.
Deal attribution
Link deals to a campaign as Sourced, Influenced, Accelerated, Re-engaged or PR-Influenced, so pipeline reporting shows how each campaign contributed.
Fund it with MDF
Create a linked MDF request from the campaign budget. The campaign shows the MDF status and the requested amount.
Share with partners
Vendors and partners both create campaigns and share them across their partner network.
Campaign dashboard
Total campaigns, sourced pipeline, influenced pipeline, won revenue and connected deals, with charts by status and by campaign type.
Timeline and approval history
Every status change and approval decision is logged on the campaign, next to its linked deals and MDF summary.
Campaign types
A type for every partner motion
Pick the type when you create the campaign; the dashboard groups results by type.
In-Person EventVirtual EventDigital MarketingContent MarketingDemand GenerationTraining & CertificationPOC / DemoPartner RecruitmentCustomer Workshop
Use cases
Where it helps
Common jobs marketing and partner teams run with Campaigns.
Run a co-marketing roadshow and attribute the pipeline it sourced to the campaign.
Track a POC accelerator through to won revenue.
Approve partner-submitted campaigns before they go live.
Fund a campaign from an MDF request and see its status on the campaign.
Compare campaign types by sourced and influenced pipeline across the program.
Measure a partner recruitment push by partners onboarded.
Questions
Frequently asked questions
Common questions about this feature and how it fits into your partner strategy.
Answers at a glance
Which campaign types does Channlworks support?
Nine: In-Person Event, Virtual Event, Digital Marketing, Content Marketing, Demand Generation, Training & Certification, POC / Demo, Partner Recruitment, Customer Workshop. In-person events also take a format: roundtable, conference, roadshow or dinner.
How does deal attribution work?
When you link a deal to a campaign, choose Sourced, Influenced, Accelerated, Re-engaged or PR-Influenced. Sourced pipeline counts the Sourced deals; influenced pipeline adds up the other attribution types. Won revenue is shown separately.
Can partners create campaigns?
Yes. Partners create campaigns too. A campaign that needs approval stays pending until the approver approves or rejects it.
How does MDF connect to campaigns?
After you create a campaign with a budget, you can create a linked MDF request to fund it. The campaign page shows the MDF status and the requested amount.
Which outcomes can I track?
Deals Sourced, Pipeline Influenced, Revenue Sourced, POC Completed, Deal Won, Meetings Conducted, Certifications Completed, Partners Onboarded and Workshops Conducted, measured as a count, a currency amount or a percentage.
Explore
Related features
Complementary capabilities across the Channlworks partner intelligence platform.
Tie every partner campaign to pipeline
Plan, approve and fund partner marketing in one place and see the revenue each campaign brought in.