Consumption Credits
Partner training and enablement programs, technical certification courses and comprehensive sales and technical training initiatives.
Market Development Funds
MDF Management for market development fund programs
Run your entire market development funds program in one workspace, from partner MDF requests and multi-level approvals to budget tracking, co-marketing campaigns and ROI reporting.
For vendorsFor partnersFor teams
Fund categories
Multiple fund types for diverse initiatives
Professional Services
Implementation services, technical consulting expertise and custom development work to support partner success.
Co-Marketing Activities
Online and offline events, webinars, trade shows, digital marketing campaigns and content creation and distribution.
Financial Support
Program fees, third-party services, software licenses and promotional merchandise to drive partner growth.
Request lifecycle
Draft · Submit · Review · Approve · Complete
Draft
Initial request creation with ability to save and return later, attach supporting documents and share with team members for review.
Save and return later
Pick up where you left off without losing progress.
Attach supporting documents
Include evidence and collateral with every request.
Share with team for review
Collaborate before formal submission.
Submitted
Formally submitted for approval, assigned to approvers, locked for editing with automatic notifications sent.
Assigned to approvers
Route to the right reviewers automatically.
Locked for editing
Prevent changes while under review.
Automatic notifications sent
Keep stakeholders informed at every step.
Under Review → Approved → Completed
Evaluated by approvers, funds allocated, project execution begins and final reporting submitted with results measured against objectives.
Comments and feedback exchange
Discuss requests inline with approvers.
Expenses tracked against budget
Monitor spend against allocated funds.
Results measured and reported
Close the loop with ROI documentation.
Comprehensive capabilities
Manage budgets, collaborate and measure ROI
Budget Management
Allocate funds by partner, region or campaign. Track remaining balances, set budget thresholds and alerts and forecast future MDF needs.
Partner Collaboration
Partner portal for direct submissions, real-time status updates, document sharing and joint planning tools for effective collaboration.
Approval Workflows
Multi-level approval chains, delegation capabilities, conditional approvals and automated routing for efficient processing.
Financial Controls
Budget caps and limits, pre-approval requirements, expense categorization and comprehensive audit trails for compliance.
Why teams choose MDF Management
Replace spreadsheet-driven fund programs with governed workflows built for channel alliances.
- Run the full MDF lifecycle from request to ROI reporting in one workspace
- Support consumption credits, professional services, co-marketing and financial support
- Multi-level approval chains with delegation and conditional routing
- Partner portal for direct submissions with real-time status updates
- Budget caps, pre-approval rules and audit trails for compliance
- Connect approved allocations to receivables and payables for settlement tracking
Questions
Frequently asked questions
Common questions about this feature and how it fits into your alliance strategy.
Answers at a glance
What is MDF management in Channlworks?
MDF management covers the full lifecycle of market development funds, partners submit fund requests, vendors review and approve allocations, teams track spend against budgets and both sides report on campaign outcomes and ROI.
What types of MDF requests are supported?
Channlworks supports consumption credits for training, professional services, co-marketing activities (events, webinars, digital campaigns) and financial support including program fees, licenses and promotional merchandise.
How do MDF approval workflows work?
Requests move through draft, submit, review, approve and complete stages with multi-level approval chains, delegation, conditional routing and automatic notifications at each step.
Can partners submit MDF requests directly?
Yes. Partners use the partner portal to submit requests, attach supporting documents and track real-time status updates. Vendors maintain budget caps, pre-approval rules and audit trails for compliance.
How does MDF connect to receivables and payables?
Approved MDF allocations can flow into receivables and payables workflows for settlement tracking, giving finance and alliance teams a single view of fund commitments and partner reimbursements.
Explore
Related features
Complementary capabilities across the Channlworks alliance intelligence platform.
Ready to streamline your MDF program?
See how Channlworks helps vendors and partners manage market development funds with transparent approvals, budget control and measurable ROI.