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Deal Registration

Partner product catalog organized, governed & partner-ready

Create products and bundles with SKUs and categories, manage lifecycle states and give partners a consistent catalogue for deal registration and co-sell.

Products is Channlworks' central partner product catalog, a structured registry of sellable items, services and SKUs that vendors and partners reference during deal registration. Create products, clone variants for faster rollout, manage bundles alongside standard offerings and control availability through draft, submitted, active and inactive states. Drill into item-level detail so packaging, pricing and CRM sync stay aligned across your ecosystem.

SKUs & bundlesLifecycle statesItem drilldownRBAC controls
PR

Product catalogue

Listings + lifecycle

Search + sort

Find products quickly at scale.

DraftSubmittedActiveInactive

Genie AI Starter

ProductSubmittedActive

Active
Partner SearchProfilesExports

Partner Enablement Bundle

BundleDraftInactive

Inactive
LMSStorage SystemPrograms

Integrations Pack

ProductSubmittedActive

Active
CRM SyncMCP

Item-level drilldown

Open a product to view product items with a dedicated searchable list.

01

Capabilities

One catalogue for deal registration

A governed partner product catalog keeps deal registration accurate and gives alliance teams one source of truth for what partners can sell.

Catalogue management at scale

Search, sort and paginate products to manage large catalogs efficiently.

Product creation + cloning

Create new products quickly and clone existing ones to standardize structure.

Lifecycle and publishing controls

Separate draft vs submitted states and toggle active/inactive for operational control.

Bundles supported

Manage bundled offerings alongside standard products.

Item-level drilldowns

View product items for a selected product with their own searchable listing.

RBAC for safe operations

Create, update, delete and status changes are permission-controlled.

Use cases

Where it helps

Launch an Enterprise Security Suite SKU with category, list price and partner-friendly description for deal registration.

Clone a product to create regional pricing tiers without rebuilding structure from scratch.

Bundle LMS, storage and programs into a Partner Enablement offering with item-level drilldown.

Mark legacy products inactive so partners stop selecting them while historical deal line items stay intact.

FAQ

Questions

Frequently asked questions

Common questions about this feature and how it fits into your alliance strategy.

Answers at a glance
What is the Channlworks partner product catalog used for?

The Products catalogue is the vendor's central registry of sellable items, services and SKUs. Products defined here attach to deals as line items, giving vendors and partners accurate visibility into what is being sold, at what price and in what quantity, forming the foundation of deal registration and co-sell workflows.

Can partners edit the product catalogue?

Partners can select from available active products when registering a deal but cannot modify the catalogue itself. Vendor administrators and managers create, edit, clone and delete products; standard vendor users can view the catalogue and attach products to deals.

How do lifecycle states and bundles work?

Products move through draft and submitted states before activation. Toggle active or inactive to control partner-facing availability without losing historical records. Bundles group multiple offerings, such as LMS, storage and programs, alongside standard products, with item-level drilldown for packaging clarity.

Why keep SKUs consistent with my CRM?

Unique SKUs ensure clean data sync when deals flow into Salesforce, HubSpot or other CRMs. The catalogue validates duplicate SKUs at save time and supports search and filter by name, category and status so large catalogs stay manageable.

What happens to deal line items when I change a product price?

Existing deal line items retain the values in place at the time of association. Catalogue price updates apply going forward; users can manually adjust line item prices on affected deals when needed.

Explore

Related features

Complementary capabilities across the Channlworks alliance intelligence platform.

Give partners one catalogue to sell from

Build a governed partner product catalog with lifecycle controls, bundles and RBAC, so every deal registration references the same offerings.