Blog
Enabling Ecosystem Capabilities in the AI Economy
Train, certify and grow your partner network with the Channlworks LMS. Create competency programs, measure readiness and build a stronger, more capable ecosystem.
Distribution in the Age of AI- A Conversation with Sayantan Dev
“Distribution isn’t dying—it’s reinventing.” Redington’s Sayantan Dev joins Anuj Joshi to trace the journey from broadline hardware to cloud marketplaces and AI, outlining four pillars of enterprise readiness: infrastructure, data, people and security.
How IT Distributors Are Powering the Growth of SaaS
IT distributors are evolving from traditional, capital-heavy operations into value-added partners driving SaaS expansion. By leveraging their vast reseller networks, technical expertise, and customer support capabilities, distributors help SaaS vendors scale efficiently while enhancing customer experience and reducing operational costs.
Born-in-the-Cloud vs Traditional Partners: Choosing the Right Channel Strategy
Choosing between born-in-the-cloud (BIC) partners and traditional resellers can define a SaaS company’s channel success. While BICs offer agility, deep cloud skills, and startup culture, traditional partners bring scale, financial muscle, and long-standing enterprise relationships. The right choice depends on your business goals and growth stage.
The Five Mutual Traits That Define Great Partnerships
Strong partnerships thrive on mutual trust, respect, collaboration, success, and shared goals. When vendors and partners align around these five foundational traits, they build lasting alliances that drive joint growth, fairness, and transparency—key ingredients for sustainable success in today’s competitive channel ecosystem.
The Value Addition Conundrum: What Makes Partnerships Truly Work
In the SaaS and IT channel world, “value addition” defines the strength of an alliance. The Value Addition Conundrum explores how partners can create mutual value through transparency, balance, adaptability, and collaboration—ensuring both sides contribute meaningfully to long-term growth and success.