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Partner marketing

Senior Manager, Partner Marketing

AndelaWinnipeg, Canada · United States · RemotePosted 7 days ago
SeniorRemote
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About the role

The Senior Manager, Partner Marketing will build and scale Andela's partner marketing program through co-marketing campaigns, joint go-to-market initiatives, partner enablement, and channel events. The role partners with the Partnerships and broader marketing teams to drive partner acquisition, partner-sourced revenue, pipeline, and brand presence.

Responsibilities

  • You will work hand-in-hand with the Director of Partnerships to define and execute a partner channel marketing strategy
  • Design and execute co-marketing campaigns with named partners, including joint demand generation, content collaborations, webinars, digital campaigns, and co-branded events

Requirements

  • 7-9 years of B2 B marketing experience, with a significant portion focused on partner marketing, channel marketing, or alliance marketing roles
  • Hands‑on experience managing partner marketing development funds (MDF) and co-marketing budgets, including ROI tracking and reporting.

Skills

Partner channel marketing strategyCo-marketing campaignsJoint go-to-market campaignsPartner enablementPartner marketing development fundsPartner portalsROI tracking and reportingProgram and project managementPartner-sourced pipeline attributionMarketing dashboards and reporting